CASE STUDYDevelopMentor
Cleared for Takeoff
DESIGN: PH.D, A DESIGN OFFICE SANTA MONICA
LAUNCHED IN 1993, DEVELOPMENTOR IS A COMPANY THAT DEVELOPS, TRAINS, AND MENTORS people who develop and write software. Its founder, Mike Abercrombie, is a great proponent of the value of graphic design. He is also extremely loyal: he hired Santa Monica–based Ph.D the year he started his company to design its first logo, and he still works with them today. “I go to them and they get it,” says Abercrombie. “There is a lot to be said for longevity.”
Over the years, Ph.D has created four different versions of the DevelopMentor identity. The first update in 1998 reflected the forming of five separate departments within the company and a new direction the client ...
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