September 2010
Intermediate to advanced
192 pages
5h 8m
English
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CASE STUDYHunters & Gatherers
An ’Oxton Swirly Queen!
DESIGN: FRIDGE CREATIVE LONDON
HUNTERS & GATHERER S WAS ALREADY AN ESTABLISHED DESIGN FORCE IN LONDON’S HIP HOXTON/SHOREDITCH DISTRICT. Having started as a stall in the Camden Lock Market, the fashion label had grown in fifteen years to become a brand sold in boutiques worldwide. Building on that success, repositioning the brand for a bold run at the next fifteen years—this was the job that fell to London-based Fridge Creative and the design team of Michael Boston, Anna Hilton, and Nieve Tierney.
Hunters & Gatherers’ deepest influences lie in UK pop and street culture, and its determination to offer high fashion at affordable prices is one way the company shows its loyalty to the old neighborhood. ...
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