CASE STUDYCalifornia Film Institute

Retrofitted

DESIGN: MINE SAN FRANCISCO

“THERE’S THIS BEAUTIFUL NEON MARQUEE SIGN THAT LOOKS GREAT LIT UP AT NIGHT,” says Chris Simmons, principal of Mine, referring to the Christopher B. Smith Rafael Center.

The Rafael is owned and operated by the California Film Institute (CFI), a nonprofit organization that promotes film as art education through its film screenings and programs at the Rafael, its CFI Education Program, and its internationally known Mill Valley Film Festival.

The beautifully restored Art Deco Rafael theater is a cultural landmark in the heart of downtown San Rafael, and literally where Simmons started when the CFI commissioned him to update and redesign all three of its brands.

Before (left ...

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