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Recycling and Redesigning Logos
book

Recycling and Redesigning Logos

by Michael Hodgson
September 2010
Intermediate to advanced
192 pages
5h 8m
English
Rockport Publishers
Content preview from Recycling and Redesigning Logos

CASE STUDYHawthorne Valley Farm

Sacred Cows

DESIGN: JULIA REICH DESIGN AURORA, NEW YORK

HAWTHORNE VALLEY FARM, LOCATED IN THE HUDSON VALLEY OF NEW YORK STATE, is a biodynamic agricultural business, and a unique working and educational community. “They adhere to the teachings of an Austrian thinker, Rudolph Steiner—look it up, it’s fascinating. The whole place resembles a little German village populated with gentle hippytypes. Brown Swiss cows—affectionately referred to as ‘Swissies’—freely roam the surrounding fields,” says Julia Reich of Julia Reich Design.

For a long time, the only yogurt product Hawthorne Valley Farm carried was plain yogurt in a quart container. The farm sells the yogurt at their onsite farm store, at New York City’s Union ...

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Publisher Resources

ISBN: 9781592536115