Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off

Your Cold Calling Tool Kit

Some of the items in your Cold Calling Tool Kit may appear a little unusual at first. In fact, when I review the kit at my seminars, I always hear people whispering the same question: ''I wonder if he really does that stuff?'' Well, the answer is ''Yes I do!'' and so will you once you see how helpful these suggestions will be.

The first element in your Cold Calling Tool Kit is a mirror. Yes, a mirror. When making a cold call, it is imperative that you sound as good as you can over the telephone. The importance of how you sound on the phone cannot be overemphasized. You have exactly two minutes to convince a complete stranger to make an appointment with you. Even worse, the second you begin to speak, your prospects immediately ...