Can You Turn Around Every Objection?

These examples show that it pays to be prepared for objections. They are going to come and should not overwhelm you. You can develop simple, well-thought-out responses to all objections. Please note that these responses have substance as well as thought. When you actually analyze your response, you are helping make your customer or prospect better off. If you can help your customer or prospect become better off, you should be an evangelist for your product or service. You have nothing to be ashamed of and should aggressively pursue your business opportunities.

At this point, you might also be wondering if all objections can be overcome. The answer to this question is obviously ''NO.'' By preparing for objections ...

Get Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.