Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off

Working With Voice Mail

Voice mail is a fairly recent introduction to the world of professional selling and can be a great source of frustration. Unfortunately, most salespeople have not developed a thoughtful strategy for how to respond to voice mail. It is often viewed as the ultimate gatekeeper. An alternative is to view voice mail as the ultimate advertising vehicle.

Voice mail gives you an unfettered opportunity to deliver a message. By unfettered, I mean that you can present your position without interruption or objection. In fact, this may be the only time in your life that you will have the opportunity to speak and not have someone present an alternative position. Because you have an opportunity to speak without interruption, you need ...