Working with Voice Mail
When I wrote the first edition this book, in 1995, voice mail was a fairly recent introduction to the world of professional selling. Now it is pervasive. However, whether in 1995 or today, voice mail can be a great source of frustration for the sales professional.
Unfortunately, most salespeople have not developed a thoughtful strategy for how to respond to voice mail. It is often viewed as the ultimate gatekeeper. An alternative is to view voice mail as the ultimate advertising vehicle.
Voice mail gives you an unfettered opportunity to deliver a message. By unfettered, I mean that you can present your position without interruption or objection. In fact, this may be the only time in your life that you will have the opportunity ...
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