Press Releases
When most people think of public relations, they think of both the cost and expense of hiring a public relations firm. Believe it or not, you can be your own public relations firm. All you need to begin is a list of names to send press releases to and a press release. Build your list of names with the definitive decision makers at your high-priority accounts. If you remember, a high-priority account in your target market is most likely to buy large quantities of your product or service. You can also add local business and trade publications in your market, as well as producers of local television and radio shows.
Before we proceed with the press release discussion, I want to make one significant side point. It is based on something ...
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