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Red Ocean Traps (Harvard Business Review Classics)
book

Red Ocean Traps (Harvard Business Review Classics)

by W. Chan Kim, Renée A. Mauborgne
May 2017
Intermediate to advanced content levelIntermediate to advanced
64 pages
27m
English
Harvard Business Review Press
Content preview from Red Ocean Traps (Harvard Business Review Classics)

In America, corporate performance has been deteriorating for decades. According to Deloitte’s landmark study “The Shift Index,” the aggregate return on assets of U.S. public companies has fallen below 1%, to about a quarter of its 1965 level. As market power has moved from companies to consumers, and global competition has intensified, managers in almost all industries have come to face steep performance challenges. To turn things around, they need to be more creative in developing and executing their competitive strategies. But long-term success will not be achieved through competitiveness alone. Increasingly, it will depend on the ability to generate new demand and create and capture new markets.

The payoffs of market creation are huge. Just ...

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Publisher Resources

ISBN: 9781633692671