APPENDIX BDiscussion and Question Guide for Cat Research

This is a good example of how deeply you can go once you have a consumer of your potential product in front of you. While these topics and questions are geared to cat lovers and cat food, you can use them to inspire your own ethnographic questionnaire—it’s a fun way to see how far you can take a probing exercise.

Key Ethnographic Questions to Keep in Mind Throughout

• What do cats contribute to the sense of domesticity and home?

» To the feeling of domesticity, the feeling of home?

» To the atmosphere of the home and its emotional tone?

• How do owners frame their relationships with their cats?

» Are there analogies to human/human relationships?

» How do these attachments truly compare ...

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