6We Think, Therefore We Innovate

A point of view can be a dangerous luxury when substitutedfor insight and understanding.

—MARSHALL MCLUHAN

Putting Insight into Sight

Quite simply, innovation springs from insight produced by the connections we make. Insight occurs when underlying strands connect to form new ideas during the journey to bring a product to the marketplace. Red Thread Thinking offers a coherent way to make more connections, open up further possibilities, and bump up against less failure. At its most basic, insight lies beneath every great idea we have. It is the integration and synthesis of what lies beneath the surface to form a new perspective.

Yet for many inventors, entrepreneurs, and creative professionals, insight, the most ...

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