RED THREAD4WHAT YOU SEE IS WHAT YOU GET
If you think that a new marketing idea is a new business, that’s too superficial. Instead, it’s important that both the product and its packaging make a real point of the difference. Design is how you make a product look and feel different; marketing is how you make it stand out. Overly complex products often fail because all those special features don’t generally increase the product’s utility or value—they just increase the price. You have to think about simplicity as being primary when you’re trying to tell a story. A product must be designed so that it doesn’t get lost in the same old narrative of its ...
Get Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
