Chapter 1: Revenue Strategy

PEAR Revenue Model

We live in a new era. It is possible to start a business with a laptop and an internet connection. As a long time consultant and entrepreneur, I have come up with a framework that works for me. When evaluating whom to work with and what project to work on, I think of PPEAR or “pear.”

  • P(Passive)
  • P(Positive)
  • E(Exponential)
  • A(Autonomy)
  • R(Rule of 25%)
PEAR

Passive Income

  • Does this action lead to passive income: books, products, investments?
  • Do you own the customer? Ideally, you focus on holding the customer.
  • What is the royalty relationship?
    • Predator (20% or lower) - There should be a very compelling ...

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