Chapter 1: Revenue Strategy
PEAR Revenue Model
We live in a new era. It is possible to start a business with a laptop and an internet connection. As a long time consultant and entrepreneur, I have come up with a framework that works for me. When evaluating whom to work with and what project to work on, I think of PPEAR or “pear.”
- P(Passive)
- P(Positive)
- E(Exponential)
- A(Autonomy)
- R(Rule of 25%)
Passive Income
- Does this action lead to passive income: books, products, investments?
- Do you own the customer? Ideally, you focus on holding the customer.
- What is the royalty relationship?
- Predator (20% or lower) - There should be a very compelling ...
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