Introduction

A classic television commercial from the 1970s and 1980s shows two people separately enjoying a snack, blissfully unaware of the other. In each version of this ad, they clumsily run into each other and one says, “Hey, you got your chocolate in my peanut butter!” The other replies “And you got your peanut butter in my chocolate!” Inevitably, they each take a bite of their new snack and realize something great has happened.

In that spirit, we, authors from two different disciplines enjoying our peanut butter and chocolate, offer this book to practitioners in the fields of higher education and of business. For too long, we have attempted to solve our problems separately, never quite recognizing what can happen when our worlds collide. ...

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