CHAPTER 5

ALIGNING STRATEGY AND TACTICS TO ENHANCE PERFORMANCE

TO TAKE ADVANTAGE OF OPPORTUNITIES when you find them, your organization needs to align its strategy and tactics. Strategy is the what (what you want to achieve), and tactics are the how (how you will achieve it). Many organizations develop a great strategy but fail at the tactical execution stage, often because the activities the organization performs are not aligned with its strategy. In other words, how the organization tries to execute its strategy is not aligned with what it is trying to achieve.

Organizations need to tie their mission to their strategy, and then execute their strategy in their tactical operations.

Here’s why it is essential to align your organization’s strategy ...

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