ABOUT THE AUTHOR

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Ron Heiskell has a BS in mechanical engineering and an MBA in technology management. A knowledgeable advocate and practitioner of Lean principles, Ron first developed and tested the Lean-driven process that evolved into the ReducedEffort system at The Clorox Company, where he was an engineer for 24 years.

During his first 22 years at The Clorox Company, Ron worked in the Machine Development Group, designing and building packaging machines and lines. During that time, he began teaching a class on product innovation at two California universities. As part of this class, he taught the role that paradigms play in people resisting ...

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