CHAPTER 1

THE DESIGN OF SELF-PROMOTION

Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe.

—Gail Devers

THE ART OF SELF-PROMOTION

I want to begin this book and this chapter with the idea that first you must believe in yourself. If you don't, who will? We can compare the process of trying to get your foot in the door of any job with that of dating and finding a spouse, or building any relationship, really. Most of the rules apply to both. In a way you're trying to sell yourself to a potential romantic partner just as you are trying to sell yourself to a potential employer. So there are some key concepts ...

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