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Refashioning Pop Music in Asia by Brian Shoesmith, Ned Rossiter, Allen Chun

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1 Capitalism and cultural relativity

The Thai pop industry, capitalism and Western cultural values

Michael Hayes

 

 

In 1997 one of Thailand's more popular soap operas was Saam Num Saam Mum (‘three boys, three points of view’), televised weekly on Sunday night to a large Thai audience. In one particular episode, aired on 7 September 1997, there was a scene where one of the main female characters, Nat, cooked a Thai meal for her husband and her husband's two younger brothers. During this cooking sequence a government announcement flashed across the bottom of the screen: Thai people should help Thai people: eat Thai food, buy Thai goods, holiday in Thailand and be thrifty’.1 The onset of the Asian financial crisis, starting with the fall of the ...

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