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Refashioning Pop Music in Asia by Brian Shoesmith, Ned Rossiter, Allen Chun

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11 Pop music as postcolonial nostalgia in Taiwan

Jeremy E. Taylor

 

 

Taiwanese is trendy. Despite four decades of government policy designed to relegate the language to a position of cultural relic, Taiyu (‘Taiwanese’ — the local term for the Hokkien language in Taiwan) has become decidedly fashionable on the island since the early 1990s. The current trend has gone beyond a fad. County governments have introduced compulsory Taiwanese language courses into school curricula; government officials who once supported banning public broadcasting in Taiyu are now flocking to study it; and advertising companies are dubbing their commercials into it. In the space of just a few years, the Taiwanese language has shifted from a position of virtual invisibility ...

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