Chapter 5. Quantitative Research and Optimization Roadmap
This chapter outlines the quantitative research methods that, used in concert with qualitative studies, help shape the optimization process. It discusses the benefits of this type of research, including the kinds of questions it can answer and ways to focus organizations on using data to drive action rather than simply distributing analytics reports. It also includes an example of how one company used the iterative optimization approach to interpret analytics data in an effective, action-oriented way. The chapter concludes with instructions on how to assemble the Optimization Roadmap, drawing on qualitative and quantitative studies as well as other relevant insights.
Benefits of Quantitative ...
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