Reframe The Marketplace: The Total Market Approach to Reaching the New Majority

Dedication

To my wife, Shewonia, and two daughters, Alston-Simone and Alex-Simone—you made this book possible. You gave up Daddy time and sacrificed moments that should have been yours. And you've done so over the long journey that has brought this work to publication. You've given me more than I could ever have imagined. I hope this book makes you proud of your husband and father.

To my mother, Paulette—you sacrificed your aspirations so that I could grasp at dreams we didn't dare imagine. You made me who I am today, and I thank you for everything.

To my father, Tyrone—thank you for our Saturday morning talks. Your words of encouragement over the years have been the fuel I've used to push for excellence. We caught up enough later in life but not too late for you to become my friend and confidant.

To my grandmothers, Ruth and Hattie Mae; my grandfather, August; and my aunts, Margaret, Renee, and Darlene; my uncles, Paul and Wayne; and my cousins (Bowmans and Striplings).

To Amherst Drive, A Child's Castle, Park Hills Elementary, Spartanburg High School, South Carolina State University, Clark Atlanta University, and everyone who taught me at PepsiCo, MillerCoors, Whirlpool, Dell, Sears, and Ogilvy & Mather (‘My Tribe’).

And finally, to all of my teachers from the village who gave me the tools to thrive in what we now call the New Marketplace.