Chapter 12Organizational Symbols and Culture
A people without the knowledge of their past history, origin and culture is like a tree without roots.
For 800 years, neighborhoods in Siena, Italy, have competed twice each summer in a horse race known as the palio. Each side has its club, hymn, costumes, museum, and elected head. A crowd of more than 100,000 gathers to witness a 75-second event that people live for throughout the year. Riding under banners of the goose, seashell, or turtle, jockeys attack one another with whips and hang on desperately around 90-degree turns. The first horse to finish, with or without rider, wins. ...
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