Chapter 7

A Market Share Multiple Regression Model

Chapter 7 Preview

When you have completed reading this chapter you will be able to:

• Identify what constitutes a market share multiple regression model.

• Arrange your data for use in a market share multiple ­regression model.

• Determine whether a particular variable ought to be in the model.

• Evaluate the market share model.

• Make a point estimate from the model.

• Calculate a confidence interval for your estimate.

In the previous chapters, you have seen examples of simple linear regressions (those with a single independent variable) and multiple linear regressions (those with more than one independent variable). Now, you will apply these concepts of regression analysis to estimate a model ...

Get Regression Analysis now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.