Rehumanize Your Business

CHAPTER 4Six Signs This New Approach Is for You and Your Business

I've sent thousands of videos for the purpose of teaching, training, connecting, serving, and selling. Many of those videos were sent to lists of people, but the vast majority have been personal. Within our community, nearly a thousand people have each sent a thousand videos or more. A handful have sent more than 5,000 videos. As I often say, you don't send your 5,000th video if the previous 4,999 weren't effective for you. And you don't send your 5,000th video if it's difficult or cumbersome.

You don't get to a thousand videos by mass sending. Even if you consistently sent one video every week to everyone on your team, in your company, in your database, or in your community, you'd only be at about 200 or 250 videos after five years, assuming you take a few weeks off every year. This rate and volume of simple video sending that we see and study is all about one-to-one messages—truly personal videos. If you're exclusively playing a volume game, this approach may not be for you. But if you value the relationship above the transaction because the initial touch is the start of a long, productive customer journey, you're in the right place.

Should you join these people by sending some of your most valuable messages as videos? You'll meet some of them and learn when they're sending video in the next chapter. Here in this chapter are characteristics they have in common. If three or four of these six signs resonate ...