CHAPTER 6Ten Times to Use Video Instead of Plain, Typed-Out Text
We know what you're thinking: I'm not going to send a video every time I need to reach out to someone. You're right. You're not. Video isn't always the best answer. Very often, the typed-out messages you've been relying on for years remain the right choice. So when do you go to the “Record” button and when do you go to the keyboard?
We break that down in this chapter with 10 specific situations that are ideal go-to times for video. These are the trigger points or moments when you'll remind yourself, “I should send a video for this.” And because video's not always the best choice, you'll also learn when not to send a video.
TOP 10 TIMES VIDEO SAYS IT BETTER
For improved clarity, stronger connection, and better results, you need to lead with your face, voice, personality, and expertise from time to time. Speaking your message can say it better than writing it out. Here are 10 specific times this is especially true. You probably experience a few of them every day.
Time 1: Cold Prospecting, First Introduction
- Problem: Overcoming the volume of emails that yours competes with, standing out in the inbox, making an impression, generating a reply
- Why Video: To let each person know that it's a truly personal touch, to differentiate yourself, to create a remarkable experience, to increase reply rate
It's so easy to delete an email—just a swipe or a click. It's much harder for a person to reject a smiling face than ...
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