Rehumanize Your Business

CHAPTER 8Why You're Not Sending Video and How to Get Comfortable on Camera

Overheard in small group discussions at corporate offices, conferences, team lunches, and elsewhere:

• “I don't do video. Mary does video.”
• “Yeah, Mary does do video. I tried video. Do you do video?”
• “No, I don't do video, either.”

Replace “video” with “phone calls” or “email” or “meetings.” Really. Replacing with “email” sounds like this:

• “I don't do email. Mary does email.”
• “Yeah, Mary does do email. I tried email. Do you do email?”
• “No, I don't do email, either.”

Sounds silly, right? That's what “video” is going to sound like in the foreseeable future. Some people are more effective than others in videos, emails, phone calls, or meetings. Some people were great on their very first customer service calls or in their initial prospecting emails. But books are still written and courses are still taught about selling better by phone, sending better emails, and hosting better meetings. How long have people been standing up in front of other people giving presentations? For thousands of years! And yet we still read, write, teach, and train on presentation skills.

Our communication is constantly evolving. As it's presently evolving, video is making its way into the communication tool set of business professionals. So, let's talk about why Mary does video, but her friends don't. And how Mary and her friends can make it a successful and satisfying habit on a daily and weekly basis.

WHY WE STOP “DOING VIDEO” ...