CHAPTER 11So, You Sent a Video … Now What?
You recorded a simple webcam or smartphone video and sent it to someone. Or you sent it to a list of people. Great! The more comfortable and familiar you get with this process, the more time you'll save by talking instead of typing. The more frequently your team connects with people personally, the more you'll accelerate sales and improve customer experience. Remember the OMG reply received by a software salesperson that we shared in the first chapter? No need to flip back, here it is again: “OMG that is the BEST email I have honestly EVER received! I mean no joke. It made me smile and I will give you any agenda you need! Wow! Totally made my day!”
That won't happen every time, but you can reasonably expect to receive more and warmer responses when you send personal videos in place of plain text. So, find your own top times to send video in emails, texts, and social. Figure out how video messages fit in with your phone calls, video conferences, text emails, and other communication. Start the practice and build the habit. And make the most of every second of video you record and every second of video that's watched.
In other words, have an answer to this question: So, you sent a video … now what?
What do you do if your email to one person doesn't get opened? What do you do if your video to a list of people only gets played by a few of them? What if your video email doesn't generate an immediate reply? We'll give you answers to all ...
Get Rehumanize Your Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
