Reimagining Industry Growth

Book description

Tap into the potential of strategic partnerships with industry associations in this groundbreaking new book

Reimagining Industry Growth offers readers a blueprint to harnessing the power of leading industry associations as strategic partners. By utilizing those partnerships, business leaders will become able to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position their industries for growth.

The book provides an overview of strategic partnerships, how they work, and how they can be applied to industry relationships with trade associations. It includes:

  • Illuminating and factual case studies outlining strategic partnerships in five different industry segments
  • Roadmaps for executives to apply the lessons learned from industry success stories on leveraging relationships with trade associations
  • Advice on how to move the needle for entire industries via effective strategic partnerships and achieve unprecedented growth

Ideal for executives, managers, business leaders of all kinds, business students and professors, and association executives. Reimagining Industry Growth is required reading for anyone who hopes to tap into the potential strength and value of effective strategic partnerships.

Table of contents

  1. COVER
  7. 1 Strategic Partnerships
    1. Persistent Hard Times: The Mother of Strategic Partnerships
    2. Defining Strategic Partnerships
    3. Some Successful Strategic Partnerships
    4. Some Defining Characteristics of Successful Strategic Partnerships and Their Creators
    5. Customer Preeminence
    6. Relationship Supremacy
    7. Business Dominance
    8. A Few Defining Attributes of Successful CEOs and Successful Association Executives
    9. Notes
  8. 2 Trade Associations
    1. Trade Associations Are Strategic Partnerships
    2. Collegia
    3. Guilds
    4. Trade Associations
    5. The Principle of Association
    6. Business Leagues
    7. Fast-Forward to Now
    8. A New(ish) Word
    9. Notes
  9. 3 Recreational Boating and the Great Outdoors
    1. The Inestimable Value of Relationships, Part 1
    2. The Inestimable Value of Relationships, Part 2
    3. Section One: Recreational Boating Is an Ecosystem
    4. Section Two: Outdoor Recreation Is an Even Bigger Ecosystem
    5. The Importance of Industry Data, Part 1
    6. The Importance of Industry Data, Part 2
    7. Summing Up
    8. Notes
  10. 4 Baking
    1. The Baking Industry Supply Chain
    2. Business Matters: Data and Analytics
    3. Strategic Relationships Matter (Again, Still, and Always)
    4. Shaping the Business Environment at the State Level
    5. Alignment on Values and Outcomes
    6. Attracting Skilled Workers
    7. Supply Chain Alignment
    8. Conclusion
    9. Notes
  11. 5 Unmanned Systems
    1. The World of Unmanned Systems
    2. The Unmanned Systems Community
    3. Unmanned Vehicles
    4. Association for Unmanned Vehicle Systems International (AUVSI)
    5. The Strategic Plan
    6. The Decision Matrix
    7. Engaging All the Aspects of the Value Chain
    8. A Vision for Unmanned Systems
    9. Strategic Collaboration
    10. Civil Government Collaboration
    11. Commercial Collaboration
    12. Logistics During the Pandemic
    13. Unmanned Systems and Robotics Database
    14. Wrapping Up
    15. Notes
  12. 6 Asphalt Pavement
    1. The Asphalt Pavement Ecosystem
    2. National Asphalt Pavement Association (NAPA)
    3. Leadership
    4. NAPA and the Asphalt Pavement Industry: Anatomy of a Strategic Partnership
    5. Shared Outcomes: Industry and NAPA Partnerships
    6. NAPA's Strategic Partnerships on Behalf of the Industry
    7. NAPA's Strategic Partnerships to Improve Worker Health and Safety
    8. NAPA's Strategic Partnerships to Advance Pavement Technologies
    9. The Future of the Asphalt Pavement Industry
    10. Conclusion
    11. Notes
  13. 7 Frozen Foods
    1. Food Matters
    2. The American Frozen Food Institute (AFFI)
    3. Frozen Food Industry Value Proposition 1: Laser Focus
    4. Frozen Food Industry Value Proposition 2: Primacy of Science
    5. Frozen Food Industry Value Proposition 3: Shared Values
    6. AFFI's Priority Issues and the Relationships They Cultivate: Past, Present, and Future
    7. Category Growth: The Power of Frozen
    8. COVID-19 Pandemic Response
    9. Sustainability
    10. E-Commerce
    11. Conclusion
    12. Notes
  14. 8 Breakthrough Opportunities for Industries and Trade Associations
    1. Corporate Executives: Trade Associations Are Ready for Strategic Partnerships
    2. Strategic Partnership Opportunities for Trade Association Boards and Industry Leaders
    3. Takeaways from the Industry Stories
    4. Strategic Partnership Opportunities for Trade Association Executives and Their Staff Teams
    5. Strategic Partnership Call to Action for Industries and Trade Associations
  17. INDEX

Product information

  • Title: Reimagining Industry Growth
  • Author(s): Daniel A. Varroney
  • Release date: January 2022
  • Publisher(s): Wiley
  • ISBN: 9781119855927