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Reinforcements
book

Reinforcements

by Heidi Grant
June 2018
Intermediate to advanced content levelIntermediate to advanced
208 pages
3h 9m
English
Harvard Business Review Press
Audiobook available
Content preview from Reinforcements

Chapter 7

The In-Group Reinforcement

The human brain is social by nature. It evolved to successfully navigate a world populated by predators and prey, but more importantly, by other humans. Consequently, we pay more attention to information about other people than we do about anything else and process that information using a distinct set of brain networks.

There is even a region of the brain’s temporal lobe that is dedicated specifically to recognizing people’s faces, but there are no specialized regions for recognizing types of dogs, fruits, or automobiles. (Incidentally, damage that part of the temporal lobe and you may suffer from prosopagnosia, or “face blindness,” a frustrating disorder that renders you incapable of recognizing anyone from ...

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Publisher Resources

ISBN: 9781633692367