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Reinvent: A Leader's Playbook for Serial Success by Fred Hassan

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Chapter 1

Be Authentic

The first change-leadership takeaway is to be authentic. It begins with valuing integrity, knowing who you are and knowing what to do with your life.

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Look in the Mirror

When, in 1974, I moved from northern New Jersey to work at the Dorsey Laboratories Company in Lincoln, Nebraska (about as far from where I grew up as anywhere in the world), I understood how I might be perceived—as a foreigner with an accent in a suit sent from corporate. I was also only the second senior Sandoz executive to show up at this fiercely independent company, which had been taken over by Sandoz seven years earlier. Acknowledging that there would ...

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