Foreword
Skeptics often speculate that a successful chief executive officer's performance may be due to tailwinds—or to chance. But even skeptics would agree that if there is a pattern of success—repeated serially—then that CEO is making the difference. Fred Hassan is one of those CEOs.
Frequently described as a “serial turnaround expert,” Fred is a fixer of companies in distress. At company after company that has found itself in desperate straits, he has been called in to stop the bleeding. What is less well known is that he is also a transformation leader. He has transformed companies and created unexpected, long-term shareholder values. This is why, in July of 2009, the TV personality Jim Cramer said, “The first person I would nominate to ...
