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Reinvent: A Leader's Playbook for Serial Success by Fred Hassan

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Author's Note

This book is my Playbook, and it contains my philosophy, strategies and practices that have proven successful throughout my career. It describes how I have been able to salvage almost impossible situations, and transform entire operations and companies. I give credit to my colleagues, who made extraordinary things happen. It was always, always a team effort.

Reinvent illustrates my practical leadership approaches with observations, learnings and anecdotes from different times in my life. Since I don't discuss these life-shaping experiences in chronological order, I have included, for easy reference, a timeline at the end of this section. Like other CEOs, I have made my share of mistakes, and have had my share of embarrassments. ...

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