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Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform by Fang Liu, Umberto Lago, Bill Fischer

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CHAPTER 6

HAIER AS A HIGH PERFORMER

I have a dream of organizations that are capable of spontaneous renewal, where the drama of change is unaccompanied by the wrenching trauma of a turnaround. I dream of businesses where an electric current of innovation pulses through every activity, where the renegades always trump the reactionaries. I dream of companies that actually deserve the passion and creativity of the folks who work there, and actually elicit the very best that people have to give.1

Gary Hamel, The Future of Management

The dream that Zhang Ruimin has been pursuing for the past three decades is an elusive one but not an entirely new one. There are precedents against which we can compare Haier’s ambition and achievement, and it is instructive ...

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