C H A P T E R
3
THE DIAMOND FRAMEWORK
TO GO BEYOND the conventional practices of project management, we must begin by recognizing that one size does not fit all. Unlike operations, which are repetitive, each project by definition is unique. Every project represents a new experience, addressing a new problem with a new constellation of management challenges, and the management process is never a matter of repeating known steps and procedures.
Because individual projects are unique, managers and executives need to understand the ways in which projects ...
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