Chapter 3
Rule 3: Reputation will make or break a business
Think about the last time you went to a new restaurant for the first time. You might have been on holiday and trying out the local food, or it might have been a new restaurant in your home town that you were keen to check out. Either way, I know what you did before you went. You checked out the reviews, scores and recommendations on TripAdvisor or Yelp. You might even have had a look at the menu on one of those sites or the restaurant’s own website and begun to think about what you might eat when you get there.
It seems almost extraordinary now that we once had to guess the relative merits of the eateries in our holiday destinations. We might have picked up a tip from the concierge ...
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