CHAPTER ONE

THE CFO AS FREEDOM FIGHTER

Most everyone in the industrialized world can get their hands on a silo full of data and stimulus in a matter of minutes. The challenge is to get the most relevant, meaningful, contextualized information so that we can turn that into useful knowledge and wisdom.

—David Shenk

FINANCE MANAGERS are trained to handle lots of raw data and make sense of it. But these data streams are overflowing and flooding the channels of information and knowledge. Context and meaning are being lost in a fog of detail and complexity. General ledgers and budgets are being overloaded with unnecessary levels of detailed analysis. Finance is creating more measures and reports that are overwhelming managers’ abilities to absorb ...

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