Reinventing the CFO: How Financial Managers Can Transform Their Roles And Add Greater Value

PREFACE

Since cofounding the Beyond Budgeting Round Table (BBRT) in 1997 with colleagues Robin Fraser and Peter Bunce, I have visited many organizations that have successfully broken free from the annual performance trap set by fixed targets and annual budgets. Many of these organizations have seen a step change in performance as their managers learn to manage the business rather than the numbers. In 2003 Robin and I completed a book entitled Beyond Budgeting that included twelve principles that have since guided the actions of many organizations in their attempts to adopt this management model. These principles were primarily based on the philosophy of Dr. Jan Wallander and the management model he built at Swedish bank Svenska Handelsbanken ...