Reinventing the Entrepreneur: Turning Your Dream Business into a Reality

Chapter 14

Don’t Delay: Action You Should Take Right Now

I want you to take action now, so action step 1 is to make a list of the 10 potential panelists for your inbox magazine. You don’t have to do this by yourself. Grab a friend, a colleague, or anybody interested in your niche and market, and brainstorm with them. Just start writing any names that come to mind. Afterward, circle the 10 best. That’s where you are going to start.

Don’t feel like you must be limited to 10. Working Moms Only has 16 panelists because not every panelist will have the time to write something each month. The main reason I want you to choose 10 potential panelists is that if you don’t have a specific number to aim for, you’ll be less likely to take action.

If you contact 10 people, at least half will likely say yes to you, but there’s a good chance that if you ask 10 different people, all 10 of them might say yes. If you ask people the way you’ve already learned, most people won’t say no to anything that promises to give them additional exposure with little or no extra work on their part.

Of course, if you contact 10 people, you may not keep all 10 of those panelists once your inbox magazine starts growing. This will always be an evolving process. Many people who were on the Working Moms Only panel in the beginning are not with me now, and new people have joined. The main point is that you have to start now with at least 10 people in mind, so make that list.

Even if you have people that you may feel ...