14. Interview with Mr. Mike Orr of Genuine Parts Company
Learning Objectives
After completing this chapter, you should be able to
• Describe Genuine Parts Company (GPC).
• Describe the GPC supply chain.
• Explain how GPC deals with products in the Introduction stage of the product life cycle.
• Explain how GPC deals with products in the Growth stage of the product life cycle.
• Explain how GPC deals with products in the Maturity stage of the product life cycle.
• Explain how GPC deals with products in the Decline stage of the product life cycle.
Points of Further Interest
• New products are always the most difficult to deal with in supply chains, because they are new. A strategy for dealing with this issue is presented in these questions: how ...
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