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Reinventing the Supply Chain Life Cycle, Student Workbook by Stephen B. LeGrand, Marc J. Schniederjans

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14. Interview with Mr. Mike Orr of Genuine Parts Company

Learning Objectives

After completing this chapter, you should be able to

• Describe Genuine Parts Company (GPC).

• Describe the GPC supply chain.

• Explain how GPC deals with products in the Introduction stage of the product life cycle.

• Explain how GPC deals with products in the Growth stage of the product life cycle.

• Explain how GPC deals with products in the Maturity stage of the product life cycle.

• Explain how GPC deals with products in the Decline stage of the product life cycle.

Points of Further Interest

• New products are always the most difficult to deal with in supply chains, because they are new. A strategy for dealing with this issue is presented in these questions: how ...

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