CHAPTER 2
Recognize Where You’re Starting
The first step in reinventing yourself professionally is getting a handle on where you’re starting. Everyone has a personal brand, whether some skeptics want to admit it or not: there’s no such thing as opting out. The concept of personal branding gained currency in the late 1990s, after a famous Tom Peters cover story ran in Fast Company (“The Brand Called You”). But really what we’re talking about is something that’s always existed: your reputation. What do people think of you? What do they say when you leave the room? Understanding that, and identifying any gaps between the current reality and where you want to be in the future, is critical to beginning your reinvention process. (Even if you’re not ...
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