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Reinventing You
book

Reinventing You

by Dorie Clark
March 2013
Beginner content levelBeginner
240 pages
4h 6m
English
Harvard Business Review Press
Content preview from Reinventing You

CHAPTER 2

Recognize Where You’re Starting

The first step in reinventing yourself professionally is getting a handle on where you’re starting. Everyone has a personal brand, whether some skeptics want to admit it or not: there’s no such thing as opting out. The concept of personal branding gained currency in the late 1990s, after a famous Tom Peters cover story ran in Fast Company (“The Brand Called You”). But really what we’re talking about is something that’s always existed: your reputation. What do people think of you? What do they say when you leave the room? Understanding that, and identifying any gaps between the current reality and where you want to be in the future, is critical to beginning your reinvention process. (Even if you’re not ...

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Publisher Resources

ISBN: 9781422144145