Chapter 2The Real Barriers to Innovation: Business as Usual and Middle Management
In the previous chapter, I examined and rejected a number of the “myths” that surround innovation, that make innovation seem more complex and difficult than it needs to be. In this chapter, I’ll examine the two significant barriers to innovation, which, if properly engaged, can become two significant drivers for innovation success. The first barrier, business as usual, defines how work is done. The second barrier, middle management, defines what work gets done. I’ll examine why these two factors are barriers to innovation, and how they can become enablers.
Business as usual (BAU) can be defined as the expectations, attitudes, processes, and methods that a business ...
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