Conclusion

In the end, innovation isn’t about intricate new techniques or philosophies. It isn’t dependent on “open innovation” or overly creative people. Relentless innovators understand that innovation is a core competency that requires defining an innovation business-as-usual operating model, then sustaining and enabling that BAU competency with the most effective and capable people in your organization.

Ultimately, consistent innovation success is about a shift from efficiency as business as usual to innovation as business as usual. Innovation success relies on making innovation something that people expect and anticipate, rather than an occasional, unusual exercise. Relentless innovators understand this, and this book describes how your ...

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