Relevance: Hitting Your Goals by Knowing What Matters

Conclusion

THE BEGINNING OF THE RELEVANCE REVOLUTION

If it's true that the information revolution has generated piles of data so complex we can hardly tell what matters, how are we to learn from experience going forward? This book argues we must use performance results to sharpen strategy instead of pursuing them—under the banner of great execution—solely as ends in themselves. Sharpening strategy through performance results basically requires three things: the development of performance strategies explicit enough to be testable, the derivation of performance metrics from the assumptions behind those strategies, and the use of performance gaps to reveal errors in goals and assumptions as well as execution.

Learning from experience starts with ...