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Mobile Search Ranking

Abstract

The wide availability of Internet access on mobile devices, such as phones and personal media players, has allowed users to search and access Web information on the go. The availability of continuous fine-grained location information on these devices has enabled mobile local search, which employs user location as a key factor to search for local entities (e.g., a restaurant, store, gas station, or attraction), to overtake a significant part of the query volume. This is also evident by the rising popularity of location-based search engines on mobile devices, such as Bing Local, Google Local, Yahoo! Local, and Yelp. The quality of any mobile local search engine is mainly determined by its ranking function, which ...

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