CHAPTER 4

Update Your Image

Perception is real even when it is not reality.

—Edward de Bono, Physician, Psychologist, Author, Inventor

We hear and read a lot every day about image. Politicians, corporations, movie stars, even countries are concerned about image. Image is also important in our daily lives—both personally and professionally. Image is the perception others have of us. How others perceive us is determined by several factors including our appearance, the way we communicate, and what we do and say.

People form an impression of you within the first few seconds. That impression helps them make decisions about you, your competence, credibility, and so forth. Appearance includes your physical presence such as how you dress, your body language, ...

Get Remaining Relevant now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.