Remember Who You Are: 15 Harvard Professors Tell Life Stories That Inspire the Heart and Mind

On the Fallacy of Perfection

Nancy F. Koehn

A graduate of Stanford University, NANCY KOEHN holds a master’s degree in public policy and a doctorate in European history from Harvard. An expert in the areas of branding, business strategy, and customer relationships, she is the author of Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell, a book that profiles six groundbreaking businesspeople who founded successful, enduring companies at moments of societal and economic upheaval. At HBS since 1991, she teaches courses in both entrepreneurship and business history.

Koehn appears frequently as a commentator on a range of television ...