It is perhaps symbolic of the pervasiveness of television in our world today that the symposium “Rethinking the Audience: New Tendencies in Television Research,” which gave rise to the present volume and the essays it contains, should have taken place at the University of Tubingen's Heinrich-Fabri-Institute in Blaubeuren. Blaubeuren is a small German town hidden away among the hills of the Swabian Alp; Heinrich Fabri belongs to the town's medieval history. One of the founding fathers of the nearby university, he served as abbot to Blau-beuren's Benedictine monastery back in the fifteenth century. Where in Fabri's day scholar-monks had pored over their palimpsests, a group of some forty twentieth-century scholars from all over the ...

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