Chapter four

Live television and its audiences:

Challenges of media reality1

Claus-Dieter Rath

 

At the end of his televised address to the nation on New Year's Eve 1986, West German Chancellor Kohl asked for God's blessings for 1986. For a while it was not quite clear whether this was due to a lapse or a technical problem. Next day, the first day of 1987, the network apologized and broadcast the correct New Year's address. The prerecorded cassette had been mixed up with the one from the year before. One of the commentators on the glitch wrote:

Shouldn't we – the people – be upset about being fed with canned material on this dignified and festive occasion? I think it is reasonable to give a live address if one wants to be taken seriously. Besides, ...

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