ReOrg

2

Communicating to Stakeholders

The Rules of Engagement

Before we talk about the five steps of reorganization, we will first look at engaging people during the reorg. Because engagement so often goes very badly, you should start to think about it right from the beginning, well ahead of any mass communication. It makes sense to talk about engagement as a whole: usually there is one person, a communications manager, who runs the process, and there needs to be a single plan, running like a thread throughout the whole reorg. In this chapter, we’ll cover three elements of engagement: communicating with employees throughout the reorg; engaging with ...